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The story of PHYA originates from Yong Sathirakoses, or Anuman Rajadhon as he later
became known. Anuman Rajadhon was one of Thailand’s foremost scholars and
a renowned authority on Thai culture. In 1924, he was conferred the title of “Phya
Anuman Rajadhon”, equivalent to the British Order of Merit. The 100th anniversary of
his birth was commemorated by UNESCO in 1988 and he is remembered internationally
for his contributions to Thai culture.
Phya Anuman Rajadhon – the grandfather – and Jirayong – the grand daughter – share
the same passion for bridging the gap between the old and the new world
by combining modern elements with elements of traditional Thai culture and customs.
Phya Anuman Rajadhon identified with the concept of ‘Thainess’, a uniquely
Thai phenomenon which embodies the beliefs, traditions and customs of Thailand and its people.
For him, ‘Thainess’ is the root and the core of culture that must be cherished. However, he
was not averse to change. Faced with a rapidly changing world, he argued that it is the role
of a leader to adopt and adapt external influences carefully to harmonise them with Thai
beliefs and contexts. In his view, this combination would lead the country to prosperity.
The juxtaposition of old and new worlds gives birth to the possibility of creating new
products without abandoning Phya’s authentically Thai roots. It is considered the mission
of Phya to update and adapt the Thai soul through the lens of modernity in each exquiste and unique piece.
Bees are a miracle of evolution and have lived within their intricate societies for more than
30 million years. Each beehive is its own community and family with the queen bee as its
leader. Beehives are designed to embody the most symmetrical form which can effectively
store honey. The arrangement of the hexagonal forms is tightly connected to form
the concrete interior construction of the beehive.
The hexagonal beehive is Phya’s symbol. This symbol was carefully selected for its unique
attributes. Like beehives, Phya’s strong designs provide the upmost functionality from the
materials used, and just asthe beehive is epitomized by the leadership of the queen bee,
so the Phya hexagon symbolizes the unique identity of a brand
which leads rather than follows.
The goal of ‘Phya’ is to provide a new selection for the fashion industry.
Phya strives to lead an Asian brand created and designed
by a Thai to the front row of the international fashion stage.
Jirayong, a leading investment banker, is currently
the Creative Director and founder of this Thai luxury brand
which owes its identity to her passion for Art Deco together
with the embodiment of the Thai soul passed on from generation to generation.
Jirayong firmly believes that the extraordinary and unique design aesthetic
of Phya’s products helps to distinguish Phya from other brands
and will lead to Phya becoming a household name around the world.
The Thai words ‘Phya’ and ‘Phraya’ share the same root in the meaning of ‘leader’. In
1941, the word ‘Phya’ was brought to the public’s attention as a new class title conferred
by the royal family. These titles included ‘Somdej Chaophya’, ‘Chaophya’, ‘Chaopraya’and ‘Phraya’.
Inspired by her grandfather’s efforts, Jirayong Anuman Rajadhon has brought her passion
for art to the world of fashion by deftly combining a modern touch of the new world with
the unique identity of the Thai soul.
Art may not be essential for life, but rather it is an invaluable accessory which serves to
make life complete. With this in mind, the core idea of Phya is to create elegant pieces
of art which can adorn any object. Lifestyle-wise, the origins of Phya are related to the
exclusivity which is associated with leadership.
The story of PHYA originates from Yong Sathirakoses, or Anuman Rajadhon as he later
became known. Anuman Rajadhon was one of Thailand’s foremost scholars and
a renowned authority on Thai culture. In 1924, he was conferred the title of “Phya
Anuman Rajadhon”, equivalent to the British Order of Merit. The 100th anniversary of
his birth was commemorated by UNESCO in 1988 and he is remembered internationally
for his contributions to Thai culture.
Phya Anuman Rajadhon – the grandfather – and Jirayong – the grand daughter – share
the same passion for bridging the gap between the old and the new world
by combining modern elements with elements of traditional Thai culture and customs.
Phya Anuman Rajadhon identified with the concept of ‘Thainess’, a uniquely
Thai phenomenon which embodies the beliefs, traditions and customs of Thailand and its people.
For him, ‘Thainess’ is the root and the core of culture that must be cherished. However, he
was not averse to change. Faced with a rapidly changing world, he argued that it is the role
of a leader to adopt and adapt external influences carefully to harmonise them with Thai
beliefs and contexts. In his view, this combination would lead the country to prosperity.
The juxtaposition of old and new worlds gives birth to the possibility of creating new
products without abandoning Phya’s authentically Thai roots. It is considered the mission
of Phya to update and adapt the Thai soul through the lens of modernity in each exquiste and unique piece.
Bees are a miracle of evolution and have lived within their intricate societies for more than
30 million years. Each beehive is its own community and family with the queen bee as its
leader. Beehives are designed to embody the most symmetrical form which can effectively
store honey. The arrangement of the hexagonal forms is tightly connected to form
the concrete interior construction of the beehive.
The hexagonal beehive is Phya’s symbol. This symbol was carefully selected for its unique
attributes. Like beehives, Phya’s strong designs provide the upmost functionality from the
materials used, and just asthe beehive is epitomized by the leadership of the queen bee,
so the Phya hexagon symbolizes the unique identity of a brand
which leads rather than follows.
The goal of ‘Phya’ is to provide a new selection for the fashion industry.
Phya strives to lead an Asian brand created and designed
by a Thai to the front row of the international fashion stage.
Jirayong, a leading investment banker, is currently
the Creative Director and founder of this Thai luxury brand
which owes its identity to her passion for Art Deco together
with the embodiment of the Thai soul passed on from generation to generation.
Jirayong firmly believes that the extraordinary and unique design aesthetic
of Phya’s products helps to distinguish Phya from other brands
and will lead to Phya becoming a household name around the world.
The Thai words ‘Phya’ and ‘Phraya’ share the same root in the meaning of ‘leader’. In
1941, the word ‘Phya’ was brought to the public’s attention as a new class title conferred
by the royal family. These titles included ‘Somdej Chaophya’, ‘Chaophya’, ‘Chaopraya’and ‘Phraya’.
Inspired by her grandfather’s efforts, Jirayong Anuman Rajadhon has brought her passion
for art to the world of fashion by deftly combining a modern touch of the new world with
the unique identity of the Thai soul.
Art may not be essential for life, but rather it is an invaluable accessory which serves to
make life complete. With this in mind, the core idea of Phya is to create elegant pieces
of art which can adorn any object. Lifestyle-wise, the origins of Phya are related to the
exclusivity which is associated with leadership.
The story of PHYA originates from Yong Sathirakoses, or Anuman Rajadhon as he later
became known. Anuman Rajadhon was one of Thailand’s foremost scholars and
a renowned authority on Thai culture. In 1924, he was conferred the title of “Phya
Anuman Rajadhon”, equivalent to the British Order of Merit. The 100th anniversary of
his birth was commemorated by UNESCO in 1988 and he is remembered internationally
for his contributions to Thai culture.
Phya Anuman Rajadhon – the grandfather – and Jirayong – the grand daughter – share
the same passion for bridging the gap between the old and the new world
by combining modern elements with elements of traditional Thai culture and customs.
Phya Anuman Rajadhon identified with the concept of ‘Thainess’, a uniquely
Thai phenomenon which embodies the beliefs, traditions and customs of Thailand and its people.
For him, ‘Thainess’ is the root and the core of culture that must be cherished. However, he
was not averse to change. Faced with a rapidly changing world, he argued that it is the role
of a leader to adopt and adapt external influences carefully to harmonise them with Thai
beliefs and contexts. In his view, this combination would lead the country to prosperity.
The juxtaposition of old and new worlds gives birth to the possibility of creating new
products without abandoning Phya’s authentically Thai roots. It is considered the mission
of Phya to update and adapt the Thai soul through the lens of modernity in each exquiste and unique piece.
Bees are a miracle of evolution and have lived within their intricate societies for more than
30 million years. Each beehive is its own community and family with the queen bee as its
leader. Beehives are designed to embody the most symmetrical form which can effectively
store honey. The arrangement of the hexagonal forms is tightly connected to form
the concrete interior construction of the beehive.
The hexagonal beehive is Phya’s symbol. This symbol was carefully selected for its unique
attributes. Like beehives, Phya’s strong designs provide the upmost functionality from the
materials used, and just asthe beehive is epitomized by the leadership of the queen bee,
so the Phya hexagon symbolizes the unique identity of a brand
which leads rather than follows.
The goal of ‘Phya’ is to provide a new selection for the fashion industry.
Phya strives to lead an Asian brand created and designed
by a Thai to the front row of the international fashion stage.
Jirayong, a leading investment banker, is currently
the Creative Director and founder of this Thai luxury brand
which owes its identity to her passion for Art Deco together
with the embodiment of the Thai soul passed on from generation to generation.
Jirayong firmly believes that the extraordinary and unique design aesthetic
of Phya’s products helps to distinguish Phya from other brands
and will lead to Phya becoming a household name around the world.
The Thai words ‘Phya’ and ‘Phraya’ share the same root in the meaning of ‘leader’. In
1941, the word ‘Phya’ was brought to the public’s attention as a new class title conferred
by the royal family. These titles included ‘Somdej Chaophya’, ‘Chaophya’, ‘Chaopraya’and ‘Phraya’.
Inspired by her grandfather’s efforts, Jirayong Anuman Rajadhon has brought her passion
for art to the world of fashion by deftly combining a modern touch of the new world with
the unique identity of the Thai soul.
Art may not be essential for life, but rather it is an invaluable accessory which serves to
make life complete. With this in mind, the core idea of Phya is to create elegant pieces
of art which can adorn any object. Lifestyle-wise, the origins of Phya are related to the
exclusivity which is associated with leadership.